We are guided by a single principle: we are only as successful as the business problems we solve for our clients.

This begins with conducting in-depth interviews with key stakeholders to understand your challenges and unique circumstances. We identify the key outcomes you want to achieve, define the audiences you want to reach, and outline the actions you want them to take.

Once we have established the nature of the challenges and the opportunities that lie ahead, we set plain objectives and a well-defined tactical plan that will help your organization achieve clear, measurable results.

Whatever your budget, our philosophy is to provide the flexibility, recommendations and advice you need to find the most effective solution for you.

We believe that the best messaging is conceived with the audience in mind. Whether your interaction is with a donor, a technical expert or a young professional, it is important that your message connects with that group of individuals. Messaging therefore needs to be grounded in a meaningful context and tailored to bring out what is important to your target audience.

For each audience, we answer the following questions prior to developing the key messages:

• Why?
• Why me?
• Why now?
• Why should I care?

The responses to these simple, but essential questions help us craft a number of key messages that can be used to create content and design communications products that will have the greatest impact on your target audiences.

Connecting with your audience comes down to one very simple, editorial skill – storytelling. We put together a content strategy based on the desired outcomes, key messages and target audiences. We specialize in creating and promoting custom content that will educate, captivate and entertain to ultimately achieve your own goals and desired outcomes.

We work with a number of different media – websites, blogs, presentations, infographics, brochures, social media – but we believe the medium is secondary to the content itself. We understand the unique challenges in the international sector, and know the best way to employ distinct linguistic and visual approaches to reach your communications objectives.

Based on the key messages already identified, we work with you to develop an overarching narrative that will best resonate with your target audience. We then begin planning the channels through which that message can be most effectively ‘told’.

Critical to this development is ensuring that the language and visuals used to tell the stories and the processes for creating them are consistent across multiple forms of media.

Just as important is that the story being told is in your audience’s own language.

Not everyone speaks the same language. So having great content also means translating the message into the languages of your target audience. But text-book translation does not necessarily do justice to the content you have created. We understand that effective communication not only requires a translation of the message, but requires a subtle grasp of tone and structure to transmit the message behind the content and the values it upholds.

To achieve this, we use native language specialists and professional communicators to ensure your message is effective across a number of languages and cultures. Our working languages are English, French, Spanish and Portuguese.

Bringing this altogether requires a systematic approach to managing the change that you want to bring about. Many change initiatives fail because the strategy only considers the formal side of change, meaning the process, systems and policies that need to be implemented.

While we do focus on the formal process of change within your organization, we also help you focus on the human side of change management, that is, aligning your organization’s culture, values, people, and behaviors.

Through stakeholder analysis, we ensure that you engage with the informal leaders at all levels of your organization that will influence the outcome of the change initiative. We also help you determine the communication mechanisms for these different groups, timelines for implementation and create a process for managing communications along the project.

Our approach to change management will ultimately allow you to achieve the desired results, without diminishing morale.